American Apparel has started erasing pubic hair and nipples – MyBraOutlet
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American Apparel has started erasing pubic hair and nipples

Posted on June 11 2015

It hasn’t been the easiest time for American Apparel with British Advertising Standards Authority recently banning their suggestive ad featuring a young-looking model as it “could be seen to sexualise a child”. The company did hit back confirming the model was 20 years old. Reports are surfacing that the company which storefront mannequins were last year seen with gigantic “full bush”- has quietly started airbrushing out the nipples and pubic hair of models featured on their website.

Here is what their rep told last year to Elle magazine:

"American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine's Day window continues that celebration," a rep told us. "We created it to invite passerbys to explore the idea of what is 'sexy' and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we're looking forward to hearing more points of view."

However, this is what we are used to seeing in the lingerie section of their website.

And here are some new arrivals, which is suggested to be digitally altered.


You may wonder if it is not possible that the girl was born without nipples or labia, but Animal New York who estimated the pictures to be airbrushed has done a side-by-side, which confirms the girl did have pubes the week before.

I hope this is just a one off weird situation from the brand. Granted, their advertising can be seen overly overly erotic at times, but there is no need to pretend that the female anatomy does not exist. Keep the nudity and nix the submissive postures and prefatory creepshots, re-framing these models models (pubes and nipples) in a strong, modern, human light. What do you think?





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