Research reveals: Plus size models sell more than slim models and brunettes more than blondes
Posted on March 27 2015
American lingerie company Adore Me revealed the results of their research that plus size models are likely to generate more sales than slimmer models. And it is not just about the curves, the hair color matters too as brunettes sell more than blondes.
The research was based on three TV adverts whereby one advert featured a blonde model, another a brunette model and the third a plus size brunette model. The consumers were then shown the different ads in order to measure their buying habits and preferences.
The results revealed that the ad featuring plus size brunette model generated four times as many sales as the blonde model. It is believed that plus size models resonate with women of all sizes and boost sales across the board, and not just in the plus-size line. The study also revealed that hair color matters too as women seemed to prefer brunettes when it comes to purchasing lingerie.
This breaks the overall mentality that you have to be super skinny to sell. In fact it is the opposite, shoppers prefer realistic curvy figures- curves sell!
Source: Independent UK, Adore Me